I can help you create an inviting online presence.

I create inviting websites for spiritual directors, counsellors, coaches and heart-led businesses.

So, you’re ready to start or grow your practice/business. To offer your therapeutic services, your sacred companionship, your soulful offering. You’re ready to let people know what you offer and how they can work with you. And, you’ve decided you’d like to have a website. As a spiritual director and communications professional I’d love to support you by creating a website for your practice.

I believe an inviting online presence is a form of soul-care. Your website can offer true ‘presence’ and be the first touchstone of hospitality for the people you want to work with.

Let’s always remember the hopeful vulnerability and risk-taking courage people show in reaching out to a stranger. They are seeking a trustworthy person with whom to explore the most personal dimensions of their lives. What if your website spoke to their hopes and offered reassurances for their concerns?

An attractive, welcoming website can communicate empathy, love and respect.

It can support the beginning of a sacred, therapeutic relationship.

Your Website Is Your Home Online

No doubt you have carefully created a hospitable, professional space to meet with your clients in person. (Even if that means putting a pot-plant at just the right spot for your Zoom sessions!) A space that supports presence, that welcomes the shy soul to feel safe enough share.

What if you were to think of your website as your home online? Your personal address in the highways and byways of the world-wide-web of connections. The place were people ‘meet you’ before they meet you in person.

Re-imagined in this way, your website is a place of hospitality, not just a tool for self-promotion.

• Your website is a place where potential directees/clients can feel seen and heard through the empathetic content you offer.

• Your website can be an attractive space where imagery, symbols and beauty can touch a person’s heart.

• Your website can be a trust-building location where people can get a sense of who you are. (Never underestimate the power of a warm, smiling face!)

At best, your online presence is an emanation of your presence.

How can I help?

I am a marketing/communications professional with over 15-years’ experience.
I am a spiritual director, a certified coach and a singer-songwriter.  

For the last decade my primary income source has been my communications business. My focus has been on creating empathetic, human-centred communications for businesses and organisations. I am now bringing my gifts of language, creativity and strategy into the domain I most care about: psycho-spiritual growth, and the various forms of soul care that support that work. I have a flair for bringing strategy and soul together to create an inviting, empathetic online presence for the people I work with.

I created this website and I’d love to create something similar for you.

What you can expect when we go on this collaborative, creative journey together.

• An initial zoom meeting for me to get to know who you are and what your offer - to get a sense of your presence!

• A professional, inviting five-page mobile-responsive, squarespace website promoting your practice.

• Support to find and claim a unique domain name/URL, if you don’t already have one.

• Well-written, inviting copy that is true to you and sensitive to your ideal reader. I craft this writing from raw material elicited from you through reflective dialogue or writing prompts via email. The process is respectful, reflective and collaborative.

• Content that anticipates and answers questions and hesitations your potential clients may have.

• Creative direction on imagery and photography. If a photo shoot is outside of your budget, I will work with you to select free images that reflect the symbolism and metaphors at the heart of your practice.

• Optional e-newsletter template and website subscription set up.

Coaching Support for Starting or Growing a Practice

As a Certified Coach, I am also available to support practitioners in the contemplative action, personal development and professional growth involved in starting and growing a spiritual direction, counselling or coaching practice. You can learn more about that here.

What A Website Will and Will Not Do

A website in and of itself is not going to overwhelm you with enquiries. It will be a welcoming point of contact when people hear about you via word of mouth and want to ‘check you out’ before booking a session.  It is going to enhance and enrich whatever natural referrals and recommendations are already coming your way.  If you are looking to proactively boost your client numbers, that will require a different set of soulful offerings that create pathways that lead people to your online home. (Blog posts, social media, flyers, videos etc). I am also available to provide this sort of marketing support.

Pricing and Process

As a rule of thumb, the website process described would cost in the vicinity of $750-$2000 (+GST), dependent on the scope of what you need. I am happy to book a 30 minute no-obligation, free zoom meeting to learn about what you are hoping for. I can provide a tailored quote at that point.

Casual Rates: $85 (+GST) per hour for copywriting, website review, e-newsletter creation, social marketing, content marketing, blog support, communications consulting.

Next Steps:  Email me on hello@kathrynoverall.com and tell me a bit about yourself and your practice. I look forward to connecting with you.